A brand can be defined as a name to which a set of associations and benefits that have become attached in the customers mind. The name could be of a product, service, a business entity or even an individual.

Personal branding therefore refers to a set of features that distinguish an individual (entrepreneur) to stand out of the crowd as being different.

American Marketing Association define a brand as a name, term, symbol or design or a combination of them which intended to identify the goods or service of one seller or group of sellers and to differentiate them from those of the competitors.

Branding refers to giving a product a name, symbol or design or combination of them to distinguish the goods or services from those of the competitors.

The main purpose of branding is to distinguish a good or service from those of competitors.