- It enables consumers to identify quickly what they want since braded goods have specific names.
- It helps to increase sales especially when the customers become accustomed to a specific brand.
- Branding makes it easy to advertise the products since the products bear trade names.
- Branding guardÂ’s customers against exploitation since their prices are fixed.
- Branding facilitates self service since the goods bear trade marks hence saving consumers time.
- Branded goods are easy to handle because they are uniformly packed.
- Branded goods are usually weighed. This saves the retailers from the burden of weighing.
- The trade mark label help to protect the producers from dubious dealers who may violate trade mark rights.
- Branded goods tend to attract consumers attention since they look attractive when displayed.
- The branded goods bear useful information describing how the commodity can be used and other salient features of the product.
- Branding safe guardsÂ’ consumers from being cheated in terms of measurements and weight since these products are uniformly weighed and measured.
- Branding enables consumers to enjoy goods which are not contaminated since branded goods are usually packed.
- Branding facilitates production of better quality production due to the competition amongst various producers to establish brand loyalty.
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