- Branding tends to be expensive since the retailer has to stock a variety of goods to cater for the needs of different customers.
- The cost of branding can be shifted to the final consumer in form of high prices for the final products.
- It gives no room for bargaining since the prices of branded goods are usually fixed.
- The customers cannot practice their bargaining skills since the prices of these goods are fixed.
- The consumers may some times become addicted to a particular brand hence ignoring others.
- Branding encourages duplication of the fast selling brand of a product hence leading to poor quality goods being purchased.
- It is difficult to offer discounts on branded goods since these products are uniformly priced.