- The hot and wet climate favours the growth of tropical crops / cool and wet condition in the Kenya highlands favours the growth of temperate crops.
- The fertile well drained soils of volcanic origin favour the growth of variety of crops. Other parts of the country have loamy soils which are also rich in nutrients.
- The high demands for the products especially the tropical fruits , vegetables and flowers, both locally and internationally have led to rapid development of the industry.
- Investment by large companies has led to the development of horticulture especially growing of fruits and vegetables. These include Foreign Companies like the Del Monte Company at Thika dealing in Pineapples, Pan African Foods, Danish Chrysanthemum Company, Sulmac Limited and Oserian Development Company. Local companies like Kakuzi Limited also promote the industry
- Most of the growing areas area accessible to the markets through roads and air transport.
- The technical and financial assistance is available from friendly countries like Germany through the German Agricultural Team (GAT) which has assisted the farmers to improve their production through research.
- The government policy which is encouraging diversity of export crops with a view of broadening the country’s export base.
- Farmers operate under well organized marketing systems which help the farmers export their products.