Switzerland has varied scenery that includes rivers, climate, glaciated, lakes, mountain scenery, etc. that attract tourists who involve themselves in sight-seeing and sports.
Switzerland is centrally located in Europe making it relatively accessible to the neighbouring industrialised European countries that are major sources of tourists e.g. Germany, Spain, Italy and England.
It is linked to the neighbouring countries by excellent road, railway and air networks making travelling to and from easier and cheaper.
Hospitality & culture
The personnel handling tourists are highly trained and offer quality service and management to the tourists.
They are also very hospitable (generous and friendly to visitors).
There is also easy communication with neighbours from other countries since there are four major languages spoken in the Swiss i.e. French, Germany, English and Latin
Political stability & policy of neutrality
During the cold war between East and West Europe, Switzerland was never aligned to any bloc.
Visitors from either side of the political divide can visit it without any discrimination.
It has also enjoyed relative peace and political stability making it a favourite destination for people on holiday.
Switzerland has numerous hotels and campsites in tourist’s sites that offer excellent accommodation facilities to the visitors.
The hotels are fairly priced and offer good rates to groups through organisations of group travels and bookings – thus lowering the rates.
Centre for International meetings
Switzerland is the headquarter of many international organisations such as the International Labour Organisation, UN, and Red Cross thus hosts many international conferences, meetings and seminars.
People visiting the country for such meetings take time off to tour the attraction sites.
Switzerland has a well-developed transport system – in terms of means and network i.e. road network connecting various parts, there are also electric trains and cable cars and aerial lifts to carry the tourists up and down the mountains