The factors that have hindered the development of domestic tourism in Kenya include:
- Poorly maintained infrastructure: The condition of roads leading to tourist sites is often substandard, making it difficult and inconvenient for people to access these destinations. This deters potential domestic tourists from visiting such sites.
- Inadequate local campaigns and advertisements: There is often a lack of effective promotion and marketing of tourist destinations within Kenya. Insufficient efforts are made to create awareness among the local population about the attractions and activities available, limiting their interest and motivation to visit.
- Lack of familiarity with tourist attractions: Some local people may not be aware of the beauty and value of the tourist attractions in their own country. This lack of familiarity and appreciation can contribute to a reduced interest in exploring domestic tourism options.
- Insecurity in certain areas: Instances of insecurity, such as criminal activities or poaching, in national parks and game reserves can create safety concerns for domestic tourists. Fear of encountering such incidents may discourage people from visiting these destinations.
- High costs of accommodation: Accommodation costs in game lodges and other tourist facilities can be relatively high, especially for domestic travelers with limited budgets. The perceived or actual high expenses associated with staying in these facilities can deter domestic tourists from considering such options.
- Expensive hiring of tourist vehicles: The cost of renting vehicles for tourism purposes can be prohibitive for many domestic tourists. The high prices associated with hiring transportation for sightseeing or exploring different destinations within Kenya may discourage people from embarking on domestic tourism trips.
Addressing these factors would require efforts such as improving infrastructure, implementing effective marketing and awareness campaigns, enhancing security measures in tourist areas, exploring affordable accommodation options, and promoting affordable transportation services for domestic tourists. By addressing these challenges, Kenya can encourage more local residents to engage in domestic tourism and unlock the potential of this important sector.