measurement involves use of calibrated ( standardized ) and non-calibrated instruments like tape measure, weighing scales, ropes tins etc to establish/ investigate length, size, weight, area of geographical features in the field
the following are advantages of measurement as a data collection tool in fieldwork
- It enables the researcher to establish the quantitative characteristics of geographical phenomena e.g. size, weight and length, etc
- It is flexible as different tools and techniques can be used e.g. both calibrated and non- calibrated tools can be used.
- It enables making predictions about the phenomena investigated
