ADVANTAGES AND DISADVANTAGES OF FOCUS GROUP DISCUSSION

 Focus group discussion is the research method that involves intensive discussion on a particularly issue – Normally done in groups of 5-7 people – A researcher guides the discussion and records the data from what is discussed by the members. AIM: It enables the group to get additional information.




ADVANTAGES

– Low cost

– Rasher becomes an active person in the discussion

– Respondent get skills of writing , speaking and coordinating

– Makes respondents understand well the topic

– Allows critical thinking to the participants

 – Makes the research topic to be live and interesting

DISADVANTAGES




– Not easy to analyse the data collected

– Very small sample is used – Selection of sample may be affected by biasness

– It is time consuming.