FUNCTIONS OF A WHOLESALER
- One who buys goods in bulk and sells them in bulk.
- Warehousing goods
- Risk bearing
- Keeping prices stable
- Breaking the Bulk
- providing a variety
- Information
- The Financier
- Transport
- Preparing goods for sale
- Marketing
CHARACTERISTICS OF CASH AND CARRY WHOLESALERS
- It is wholesale that sells goods strictly on cash basis
- deal mainly in groceries
- Goods sold do not require self service
- Stocks a variety of goods
- Goods sold are displayed on shelves
- Operates from large buildings
- Sells goods by use of self service
- may sell goods to both retailers and consumers
