ADVANTAGES OF INTERVIEW AS DATA COLLECTION TOOL IN RESEARCH

8 ADVANTAGES OF INTERVIEW AS DATA COLLECTION TOOL IN RESEARCH




what is interview in research?

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee

Interviews techniques have the following advantages:

Insights: Interviews can provide researchers with valuable insights into the topic of their research. This is because interviews allow researchers to ask questions and probe for more information. The researcher can also build rapport with the interviewee, which can help to encourage them to share more information.




Equipment: Interviews require only simple equipment, such as a tape recorder or a notebook and pen. This makes them a relatively inexpensive data collection method. Additionally, the skills required for conducting interviews are often skills that researchers already have, such as the ability to listen and ask questions.

Information Priorities: Interviews are a good method for producing data based on the informant’s priorities, opinions, and ideas. This is because the interviewer can ask questions that are specific to the informant’s experiences and knowledge. Additionally, the interviewer can probe for more information on topics that are important to the informant.

Flexibility: Interviews are more flexible as a method of data collection than other methods, such as questionnaires. This is because the interviewer can adjust the questions and the order of the questions based on the informant’s responses. Additionally, the interviewer can ask follow-up questions to clarify or get more information on the informant’s responses.

Validity: Interviews are a valid method of data collection because they allow the researcher to collect data directly from the informant. This means that the researcher can be sure that the data is accurate and that it reflects the informant’s actual thoughts and feelings.




High response rate: Interviews generally have a high response rate because they are pre-arranged and scheduled for a convenient time and location. This means that the informant is more likely to be available to participate in the interview.

Information Priorities: Interviews are a good method for producing data based on the informant’s priorities, opinions, and ideas. Informants have the opportunity to expand their ideas, explain their views and identify what regard as their crucial factors

Therapeutic: Interviews can be a rewarding experience for the informant. This is because interviews allow the informant to share their experiences and thoughts with someone who is interested in listening. Additionally, interviews can help the informant to process their experiences and to gain a better understanding of themselves.

Depth Information: Interviews are particularly good at producing data that deal with topics in depth and in detail. This is because the interviewer can probe for more information and can follow up on the informant’s responses. Additionally, the interviewer can ask the informant to clarify their responses or to provide examples.

High response rate: Interviews are generally pre-arranged and scheduled for a convenient time and location. This ensures a relatively high response rate

Overall, interviews are a valuable data collection tool that can be used to collect a variety of information. They are particularly useful for collecting information about people’s thoughts, feelings, and experiences. However, it is important to note that interviews are not without their limitations. For example, interviews can be time-consuming and expensive to conduct. Additionally, the interviewer’s biases can influence the data that is collected.




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